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BRAND DESIGN
Companies are recognised by their brand design. Brand design, is the process of creating a brand's look & feel; how it is recognised through its name associated with its images.
Clients approach us with the seed of an idea that they have for a business/ organisation that they want to create. We allow that seed to grow. 4D Web Design’s brand design service takes the idea from seed to fruition. We explore colour schemes, create logos, matching stationery, think up straplines, design adverts, design websites, take photographs and so on and so on, until the business has a brand that it’s proud of.
The level of involvement and time it takes to design a brand depends largely on the concept, and how established the idea is. Some clients may have very specific ideas in mind for colours or logos for example, whereas other clients may only have thought about their product or service.
Ideas and artwork for adverts is often part of the brand design process that people forget about. Advert design is therefore often left to chance and prepared by the publication's junior designers, only to look uninspiring and produce no results. Adverts need to ooze your brand. They need to be eye catching, and in some cases be light-hearted or amusing. Ultimately adverts are there to increase the customer base and therefore revenue, so ensuring they remain consistent with the overall brand is essential.